Introduction Ever wonder what kind of impact Google reviews can really have on a local business? This is the story of a family-owned café in Brooklyn that went from being overlooked on Google Maps to becoming one of the neighborhood’s top brunch spots—all because they focused on one powerful thing: review marketing. In just 90

What Is Online Reputation Management & Why It Matters for Local Businesses Think online reviews are just a “nice-to-have”? Think again. In today’s search-first economy, your reputation online isn’t just your digital first impression—it’s your competitive edge or your Achilles heel. Whether you run a boutique salon, a family-owned restaurant, or a local retail store,

Introduction For years, business owners relied on traditional word-of-mouth to bring in new customers. A great experience led to a personal recommendation, which led to more foot traffic and better revenue. But in today’s digital world, word-of-mouth has gone online—and it’s happening in real-time on platforms like Google Reviews. For independently owned businesses and boutique