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In today’s hyper-connected, review-driven world, what your customers say online directly affects your bottom line. Whether you’re running a boutique coffee shop, a local spa, or a family-owned restaurant, a 5-star reputation isn’t just a vanity metric—it’s one of your business’s most powerful revenue drivers. Positive online reviews don’t just build trust; they shape consumer

akilbrown.com
June 13, 2025

A Google Review Challenge is a simple, fun, and effective way to get your team engaged while boosting your online ratings—and foot traffic—in just 30 days. By setting a clear goal, offering incentives, and tracking progress, you can build momentum that lasts far beyond the challenge. ✅ What Is a Google Review Challenge? It’s a

akilbrown.com
June 13, 2025

What Is Online Reputation Management & Why It Matters for Local Businesses Think online reviews are just a “nice-to-have”? Think again. In today’s search-first economy, your reputation online isn’t just your digital first impression—it’s your competitive edge or your Achilles heel. Whether you run a boutique salon, a family-owned restaurant, or a local retail store,

akilbrown.com
May 7, 2025

Introduction For years, business owners relied on traditional word-of-mouth to bring in new customers. A great experience led to a personal recommendation, which led to more foot traffic and better revenue. But in today’s digital world, word-of-mouth has gone online—and it’s happening in real-time on platforms like Google Reviews. For independently owned businesses and boutique

akilbrown.com
May 5, 2025